From traveling on the road with artists like the Foo Fighters and Christina Aguilera to founding two successful startups that were recently acquired by Condé Nast, entrepreneur Eric Murphy sits at the crossroads between technology and experiential marketing. Eric choose Logicworks, an AWS Premier Consulting Partner, for cloud computing expertise and DevOps services.

Murphy’s latest startup, (formerly Ribyt), is an event management platform that customizes experiences across different types of people. If 5,000 people go to a festival, allows the organizers to create one experience for visiting talent or corporate VIPs and something completely different for a contest winner or general admission ticket holder. “Anyone who has used Facebook or has grown accustomed to a very high level of personalization and customized user experience,” says Murphy. “We are bringing that unique microtargeted approach to live events.”